Eating a chocolate satisfies a personal need for some people. It creates value for those people. Don’t believe me? Then answer, why do the these people want to pay for it if having and eating the chocolate had no value?
But how much value is created? What is the quality of the need being satisfied? Are there better ways, more valuable ways to satisfy the same need? Are there less valuable ways to satisfy the same need?
Follow this blog where we will by great examples one step at a time dig into what personal and business value is, what needs are, and how to create value and how to create maximum value. I encourage you to share any examples of great value creation and destruction so that we may all learn from these.