Did the winning performance in the Eurovision create value? Of course! But how?

Surely, the pink colours, the look of Netta and the dancers provided variety and fun. Yet, this alone would not have secured the victory in a show generally known for this triat exactly.

More basically, but at least as important, the power and energy of Netta made us feel confident and comfortable around the performance. She can sing.

What about significance? Did you feel more significant looking at Netta? In terms of personal connection, Netta and the performance did not offer much – for example, Netta’s eyes were constantly rolling in a new direction effectively prohibiting any feeling of personal connection with her.

So what drove it home? The text, the message, the sense of joining this willful performance in a rebellion aginst the stupid boy!!! If you woted for Netta, I bet you felt the text did tell a story, you learned or were reminded of something you agreed with, and you may even have felt that you contributed to a positive Me Too like message or movement.

Do you agree?

See the video here: https://eurovision.tv/video/winning-performance-netta-toy-israel-2018-eurovision-song-contest

 

 

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